Pets are hairy. Shark’s Anti-hair wrap technology is the reason they are Britain’s top dog.

Shark is the UK’s biggest seller of vacuum cleaners. Innovation is at the heart of the business. Their anti-hair wrap technology is a godsend for the millions of pet owners in the UK. Social media loves animals (shout out to the late, great grumpy cat and his millions of followers). A lesson in how to cut through with clever headlines and striking visuals.