Procreate
Where context is king

About

Where context is king.

The Founders

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Matt Pye

Matt has held senior management roles within some of London's most high profile agencies including Ogilvy, Cheil, Lowe Howard-Spink and Innocean. Matt has run clients including The CO-OP Bank, BCLP, Unilever, Samsung, Ford, Kia, Hyundia, Blackrock and Tesco. Regularly featuring in Campaign Magazine's Annual A-List, named in the Drums Top 100 Digerati, and Creative Pool Top 100 influencers. He has sat on various committees within the advertising trade body, the IPA (Institute of Practitioners in Advertising). He set up Procreate in January 2017 with Alasdair. 

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Alasdair Graham

Alasdair is one of the most awarded creative directors in London, including 12 Cannes Lions, D&AD, Campaign Big, One Show to name but a few. In a career spanning 24 years he has held senior roles at some of London's leading agencies including Ogilvy, TBWA, DDB and Havas. Alasdair has run clients including COI, Sony, Virgin Money, Unilever, TFL, Barclays Wealth, American Express, Durex, Skittles, Reckitt Benckiser and many more. He sits on juries and supports charities including Variety and The Staying Alive Foundation. 


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